Brief: Analyze and combine two elements to get something new, 1+1=3.
Solution: I chose to combine two things that I love to eat into a weird combo called: Creamy fries, it's soft ice cream with french fries. So weird but so good! So I made an ad and it says: It's almost like waffles but not really and you will find this lovely feast at "Donken" a.k.a. Mc' Donalds for only 29SEK